Paid Ads Performance Dashboard
Translate your paid advertising data into clear, actionable visuals, helping your business optimize campaign performance and maximize ROI without deep technical expertise. Control spending. Maximize conversions..
Dashboard Breakdown: Campaign Performance Intelligence
Monitor paid advertising performance across five integrated sections for complete campaign visibility.
1. Ads Overview: Campaign Summary KPIs
A foundational view for quick leadership analysis. This section features Key Performance Indicators (KPIs) for Impressions, Clicks, CTR, Cost, Conversions, Conversion Rate, and Cost Per Conversion.
Get an immediate snapshot of your overall paid advertising health with summary-level metrics that show spending efficiency and conversion performance at a glance.
- Summary KPIs show aggregate performance across all campaigns.
- Track cost efficiency and return on ad spend in real-time.
2. Campaigns: Performance & Benchmarking
Dive deeper into individual campaign performance. This tab provides campaign-level metrics showing how each campaign performs independently.
Campaign Benchmarking: Compare campaign performance against each other and historical benchmarks. Identify top-performing campaigns and those requiring optimization, with clear visual indicators of performance gaps.
Make data-driven decisions on budget allocation and campaign scaling based on performance insights.
3. Keywords: Paid Search Performance
Analyze keyword-level performance within your paid search campaigns. This section focuses on keyword performance, spending efficiency, and overall performance metrics.
Identify high-performing keywords driving conversions and spot underperforming keywords draining budget. Understand cost-per-click trends and optimize your keyword strategy based on ROI data.
- Detailed keyword metrics: Spend, Impressions, Clicks, CTR, and Conversions.
- Quickly identify keywords to pause or scale based on performance.
4. Audience: Demographic Insights
Dive deep into who your ads attract. This tab provides audience demographic breakdowns showing performance split by Age, Gender, and Location.
Understand which demographic segments are most valuable to your business. Identify underserved audiences and optimize targeting to reach higher-converting segments. Align ad creative and messaging to specific demographic preferences.
- Visualize performance across age groups, gender segments, and geographic regions.
- Make targeted adjustments to budget allocation based on demographic performance.
5. Time Analysis: Performance by Date & Period
Analyze all paid advertising performance across time dimensions. This section shows daily, weekly, and monthly trends with metrics including Amount Spent, Impressions, Link Clicks, CTR, Reach, and Cost Per Click.
Identify seasonal patterns, day-of-week performance trends, and optimal spending windows. Detect anomalies in campaign performance and adjust bidding strategies based on time-based insights.
- Trend line graphs showing performance across your selected date range.
- Detailed tables breaking down performance by specific dates, weeks, or months.
Unlock Actionable Intelligence with AI Insights
This add-on connects directly to the Key Insights & Recommendations section of your dashboard, turning complex data analysis into prioritized, business-ready actions.
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Contextual Diagnostics: Instead of raw data, the AI identifies the root cause—e.g., "The CPA spike is due to poor quality scores in your Mobile Paid Search campaign."
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Predictive Warnings: Alerts you to upcoming issues based on forecasting—e.g., "Expect a $20\%$ revenue dip next month due to historical seasonality unless counter-measures are taken."
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Prioritized Recommendations: Provides specific, prioritized suggestions based on profitability—e.g., "Stop Campaign Y immediately; reallocate budget to Retargeting due to its superior Net Profit."
This add-on requires an active GA4 Core Dashboard subscription to function.
